9 reasons your eCommerce business needs a chatbot

Users can show the bot an Instagram post of a look they love and it can help them recreate it with Sephora products. Making the whole booking process quick and easy, the bot has an 11% higher conversion rate than the other channels Sephora uses for in-store bookings. Leading the way for beauty stores worldwide, cosmetic retailer Sephora was one of the first brands to introduce bots on Facebook Messenger and Kik. In all, the chatbot gives the user a streamlined version of Ebay on Facebook Messenger. Users can upload a photo and the chatbot will find similar listings. The bot then searches for related listings, narrowing down the number of products the user needs to wade through.

Here are a few resources on checking your bot’s analytics from the other bot-building platforms mentioned in the last section (with the exception of Kik, which doesn’t offer their own bot analytics). You can begin collecting analytics on your bot by either using analytics tools offered in some of the bot-building platforms, or you can tie your bot to an outside bot analytics platform. The first type functions based on a set of rules, and the second type functions using machine learning. Synoptek delivers accelerated business results through advisory led transformative systems integration and managed services. We partner with organizations worldwide to help them navigate the ever-changing business and technology landscape, build solid foundations for their business, and achieve their business goals.

Personalized Experiences – Bot Persona

Now you get into building the actual flow for your eCommerce chatbot. Engati’s low-to-no code visual chatbot flow builder makes this a breeze. The eCommerce market has become the need of the hour and is expanding Rapidly. With increasing user demand, it has become essential to maintain the uninterrupted flow of services around the clock. Catching up with the growing needs of buyers is one of the most important trends in the online commerce market. Conversational Commerce combines the ease and efficiency of eCommerce portals with the personalized assistance that customers would receive in a brick-and-mortar store.

Effective use of chatbot analytics helps in identifying trends and patterns, aiding businesses in proactive problem resolution and optimization of customer support processes. Botsonic is a custom AI chatbot builder that allows businesses to train ChatGPT on their own website data, providing seamless customer service. It is a no-code platform that enables users to create custom chatbots without any technical skills. The chatbot is trained on the user’s own data, serving as a centralized knowledge base for customer interactions. It offers a human-like conversation experience and can be integrated into websites through an embedded script or API. Botsonic is trusted by over 500,000 customer service and marketing teams and has received 15,000+ 5-star ratings.

Can I use a chatbot for customer service?

For example, the global cosmetics store Sephora has got a chatbot that works on the messaging platform Kik. It offers the user to take a short quiz and then asks targeted questions about clients’ tastes. Interactive and fun, it allows making purchases without leaving a messenger app. E-commerce chatbots on the other hand offer a 24-hour support to customers and can handle multiple queries simultaneously, reducing the response time. They can provide instant answers to customers’ questions and handle 80% of the queries without any human intervention.

Rule-based or hybrid chatbots can easily handle simpler jobs like information distribution or forming orders. AI can reach its full potential as an assistant rather than a simple cashier. For example, let’s say that you visit an online car dealership with a shopping chatbot assistant installed. It will greet you with a chat bubble after you browse for a while and ask if you need help. Sometimes, the bot will answer your questions by directing you to specific FAQ chapters or call for a human assistant.

Best commerce chatbot examples

With voice activation already showing up on home appliances and shopping lists, it will play a much more significant role in the shopping interface than it does now. It affects all areas of eCommerce brand development; including payments, security, logistics, purchasing, inventory management, and fulfillment. Chatbots are AI systems that interact either through text or voice interface. With voice commerce, consumers can speak to a device rather than typing on a keyboard.

Implementing a website chatbot is about flexibility than semi-full automated engagement. Giving customers a burdenless experience to start a conversation can help maximize your website visitors’ potential value. Problems may still arise even if your chatbot works spectacularly but fails at understanding its limits and ultimately fails at guiding shoppers through the right experience. While some brands may prefer 100% digital experiences, others still need a human element in order to close a sale. Sometimes the simpler “menu bots” can get to the root of the problem and might come at a cheaper cost and address the most prevalent issues.

Features and benefits of a chatbot for online stores

It’s not surprising that this is such a big concern for online retailers. So, here’s all you need to know about them to boost your eCommerce business valuation. Tinka is still operational and is one of the longest-running eCommerce chatbots — a testament to the technology’s viability in the long run.

Chatbots are increasing the sales of online businesses by reducing multiple tasks for an online business owner. If you are an eCommerce site owner, you don’t have to depend on live chat customer support. AI chatbots offer customer support effectively with automated responses and 24/7 answers. The above eCommerce Chatbot examples increase customer support substantially.

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