What is Data Communication?
Data communication is the transfer of data from one device to the next through an transmission medium. This can be through wired media, such as twisted pair wire or coaxial cable, or wireless media such as radio waves or optical fibers. The data must be encoded, encapsulated, and transmitted by the device transmitting it, and then decoded and unencapsulated by the device that is receiving it. This is similar to the transmission of analog signals, but more complicated and focuses on the exchange of binary data (1s and 0s).
Companies are using data communications to share information with users who are scattered. This can help them improve efficiency within their company. To align inventory with demand and reduce the amount of waste produced, an automotive manufacturer had to share data with 6’000 non-trained spare parts dealers that were scattered. This required communication via an unreliable network optimized for data communication and the use of a mobile app that was difficult to navigate for new users.
Effective data communications begin by understanding your audience’s perspective on the data. It involves creating visuals that aid in telling the story, giving context, and communicating insights with a clear narrative. It also involves tailoring the content to the particular audience based on their structure, technical proficiency and interest level. It also means breaking the boundaries of creativity in order to make data communications more impactful and memorable.